The production of cosmetic packaging boxes mainly involves the following aspects:
Design:
Demand communication: The cosmetics brand communicates with the packaging manufacturer to clarify the style, size, color, material and other requirements of the packaging box, and provide the brand logo, product information and other graphic materials. If the brand has a specific design concept or reference sample, it also needs to inform the manufacturer. For example, if the brand is positioned as high-end cosmetics, it may be necessary to design a simple, atmospheric, textured packaging box; If it is cosmetics for young groups, the design style may be more fashionable and personalized.
Graphic design: According to the needs of the brand and the materials provided, professional designers use design software to carry out the graphic design of the packaging box, including appearance pattern, text typesetting, color matching, etc. The design process should take into account the characteristics of the cosmetics, the aesthetic preferences of the target market and the fit with the brand image.
Structural design: Determine the structural form of the packaging box, such as the world cover box, book box, drawer box, special-shaped box, etc. The structural design should ensure that the packaging box can safely protect the cosmetics, facilitate the storage and removal of the products, and also consider the feasibility and cost of production.
Material selection:
Paper: It is the most commonly used material for cosmetic packaging boxes, including white cardboard, silver cardboard, coated paper, special paper, etc. White cardboard is strong, suitable for making simple style packaging box; Silver cardstock and coated paper have better gloss, which can enhance the grade of the packaging box; Specialty paper has a unique texture and texture, which can add personalized elements to the box.
Plastic: Some cosmetic packaging boxes will be made of plastic materials, such as transparent plastic boxes for displaying products, or plastic film for packaging the outer layer of the carton, which plays the role of moisture-proof and waterproof.
Metal: In some high-end cosmetics packaging boxes, metal materials will be used, such as aluminum alloy, tinplate and so on. The metal packaging box has high strength and texture, which can highlight the high-end quality of the product, but the cost is relatively high.
Wood: For some special cosmetic packaging, such as high-end perfumes, essential oils, etc., wood may be used to make packaging boxes, and the natural texture and texture of wood can create a unique atmosphere.
Printing process:
Offset printing: is one of the most common printing methods, suitable for printing large areas of patterns and text, printing effect is clear, bright colors. For cosmetics packaging boxes with rich colors and complex patterns, offset printing can ensure good printing quality.
Screen printing: Often used to print special effects, such as metallic texture, fluorescent color, three-dimensional sense. On the cosmetic packaging box, screen printing can be used to print brand logos, local patterns, etc., to increase the visual effect of the packaging box.
Gold/silver stamping: The metal foil is transferred to the surface of the packaging box by heating, forming gold or silver patterns and text, with a high gloss and texture, which can enhance the grade of the packaging box.
Embossing: The use of molds to press uneven patterns and text on the surface of the paper to increase the three-dimensional sense and touch of the packaging box, making the packaging box more attractive.
UV printing: The surface of the printed paper is coated with a layer of UV varnish, which is quickly cured after ultraviolet irradiation to form a printing effect with high gloss, wear resistance and scratch resistance, which is often used to highlight the key parts of the packaging box or increase the overall texture.
Surface treatment:
Coating: The surface of the paper covered with a layer of plastic film, divided into light film and dumb film two. The light film has a high gloss, so that the box looks more beautiful; Matte film has a soft texture, giving a feeling of low-key luxury. The film can play the role of waterproof, moisture-proof, anti-wear, and extend the service life of the packaging box.
Glazing: Apply a layer of gloss oil on the surface of the paper to increase the gloss and wear resistance of the paper, so that the surface of the packaging box is smoother. The glazing process is relatively simple, the cost is low, and it is suitable for some packaging boxes whose surface effect requirements are not very high.
Embossing: Press out various textures on the surface of the paper, such as leather grain, cloth grain, wood grain, etc., to increase the texture and touch of the packaging box, so that the packaging box is more distinctive.
Die cutting and forming:
Die-cutting: According to the design of the packaging box structure, the use of die-cutting machine to print the paper or other materials into the desired shape, including the box body, box cover, lining, etc. The precision of die cutting directly affects the molding effect and dimensional accuracy of the packaging box.
Molding: Folding and pasting the die-cut material to form a complete packaging box. For some complex structures, it may be necessary to use special molding equipment or manual operation to ensure that the structure of the packaging box is strong and beautiful.
Quality inspection:
Appearance inspection: check whether the color, pattern and text of the packaging box are clear and accurate, and whether there are printing defects, color differences, and overprinting is not allowed. Check whether the surface of the packaging box is smooth and smooth, and there are no scratches, stains, bubbles and other defects.
Size measurement: Use measuring tools to measure the size of the packaging box to ensure that it meets the design requirements and related standards, including the length, width and height of the box body, the size of the lid, and the size of the lining.
Structural inspection: Check whether the structure of the packaging box is firm, whether the opening and closing of the box cover and the box body are smooth, whether the fixing of the lining is firm, whether there is any loosening, falling off and other problems.
Packaging inspection: check whether the packaging of the packaging box is complete, there is no leakage, misloading and other problems, whether the packaging material meets the requirements, and whether the packaging method can effectively protect the packaging box from damage during transportation and storage.
Packing and Transportation:
Packaging: Packaging of qualified cosmetic packaging boxes, usually using cartons or plastic bags for packaging, packaging should pay attention to the way and number of packaging boxes, to avoid collision and extrusion during transportation. For some high-end cosmetic packaging boxes, it may also be necessary to use special packaging materials and methods, such as foam boards, bubble bags, wooden boxes, etc.
Transportation: Choose the appropriate mode of transportation, such as express delivery, logistics, etc., to transport the packaged cosmetics packaging box to the location designated by the brand. In the transportation process, pay attention to keep the packaging box dry and clean, to avoid moisture, heat, pollution, etc.
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